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Abstract
The film media has grown into an effective mass media that can reach the majority of viewers around the world.Due to the astounding scientific and technological developments of the modern world, the film media has taken on a new dimension. Film media has many unique characteristics that truly reflect the different faces of society and life.The global cinema industry has grown to be a huge success.The Indian film industry has progressed from Dada Saheb Phalke to Raja Kapoor to the present Rajakumar Hirani.Sandlwood industry has progressed from Gubbi Veeranna to Girish Kasarawalli and it has achieved milestones and attracted audience from nationally and internationally. Kannada has emerged as a prestigious venture not only of the state but also of the nation and internationally. Not only in the economicy of Kannada film industry, but also in the world of art, creativity, innovation and media dimension it has got its name worldwide.