Impact of Social Media on College Students in Gorakhpur

Social Media is employed by everyone lately because it's the thanks to stay connected with everyone and share your thoughts and activities with everyone. Lately everyone becomes hooked in to social media because it provides information to the users on one click. The bulk of scholars are always active on social media which affects their studies, behavior and academic performance in both ways. To look at the effect of social media, this research was held out on college students in Gorakhpur. This research was administered to watch the impact of social media on college students in many aspects like academic performance, and behavior.This study utilized descriptive research design and variables were collected from previous research. Survey method is utilized for collecting primary data and secondary data is collected through journals, magazines, and questionnaire contains 12 items. To validate the measures of the impact of media on college students and test the proposed hypothesis, online and offline survey was conducted in colleges of Gorakhpur. Many colleges educate students for the purposeful use of social media which can help them to their studies and improve their academic performance.