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This paper attempts to study the consumer perceptions towards online travel booking. It’s an endeavour to study & identify the factors that encourage the online travel booking in tier 3 cities. The study would help online travel portals to customise the value proposition and tailor the marketing offerings for different age groups of tier 3 cities. It would also give an outline to travel portals for creating the meaningful experience.

The study was conducted using a well-structured questionnaire method, particularly in Jamnagar, in the western part of Gujarat, India. The data was collected from respondents of different age, groups, income, education background, sample was selected in a way that people originally from different states and cities of India but as of now residing in Jamnagar and Gujarat for work were included in study.

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