FACE 2020
4th INTERNATIONAL CONFERENCE

“Film & New Media Ease Cultural Habituation”

Organized by

Department of Visual Communication

Faculty of Science & Humanities

SRM Institute of Science and Technology

SRM Nagar, Kattankulathur ,

Chengalpattu District – 603 203 . Tamil Nadu, India

 

Special Editors

Dr.R.RAJESH

Dr.T.PADMANABHAN

V.PRABAKARAN

Published: Mar 31, 2020

Articles

DRAWING SCREEN SIMILARITIES BETWEEN MANDYA AND MADURAI IN POPULAR CINEMA

1-12 Dr. Shantharaju S
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PROMOTIONS AND VIRAL MARKETING: TAMIL FILMS IN THE AGE OF DIGITAL ERA

13-20 Prabakaran V, Dr. G Balasubramaniaraja
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AN EXPLORATORY RESEARCH ON THE RELATIONSHIP BETWEEN CASTE SYSTEM AND TAMIL CINEMA

21-28 A. K. Divakar
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GENDER REPLICATIONS AND WOMEN, COMMUNITY SPACE IN MAINSTREAM MALAYALAM MOVIES - A REVIEW

29-32 Dr. T. Padmanabhan , Chinju S
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PASSIVE WOMEN CHARACTERIZATION IN REGIONAL FILM NARRATIVES – IN SPECIAL REFERENCE TO ACTOR RAJINIKANTH

33-46 Jerin.J., Samandha Smith
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KATTIYANGARAN’S (JESTER) BODIES IN THE SPACES OF THERUKOOTHU (TRADITIONAL STREET THEATRE)

47-50 Siva Sankar.M
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A STUDY ON HORROR FILM VIEWING AMONG COLLEGE STUDENTS IN CHENNAI

51-58 Lakshmipriya.M
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STORYTELLING THROUGH ART CINEMA AND IT’S IMPACT ON YOUTH : A STUDY ON AWARD WINNING MOVIE, AADUKALAM

59-66 Deepa .S, Khavenisha .S
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STUDY ON MEN’S PERCEPTION OF WOMEN CENTRED FILMS IN TAMIL

67-78 Shiva Virman, Praveen Kumar. P
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A STUDY ON WOMEN EMPOWERMENT IN TAMIL CINEMA THROUGH K BALACHANDER FILMS

79-86 Sowmiya P
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STORY TELLING AND PROMOTION OF SOCIAL MESSAGES THROUGH MUSIC BY INDEPENDENT MUSICIANS AND ITS IMPACT

87-90 Deepa S , Mangalam Sridhar
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CINEMA AND CULTURE: AN OVERVIEW ON IMAGE WORSHIP OF FILM STARS IN TAMIL NADU

91-104 P. Panbu Selvan , Ms. D. Brindha
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A CONTENT ANALYSIS OF THE CHARACTERS IN THE MOVIE ‘ROOM’

105-114 Ranjini, J. Jesly Anto
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WOMEN IN KANNADA CINEMA

115-118 Dr. Shamala R, Sushma R Rao
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A STUDY ON THE REFLECTION OF REALITIES OF THE FAMILIES IN TAMIL TV SERIALS

119-126 KR Shiva Shankaran, Dr.V. Ilamparithi
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AN ANALYSIS OF SPACE, CASTE AND COMMUNICATION IN PERIYAR NINAIVU SAMATHUVAPURAM USING LEFEBVRE’S SPATIAL CONCEPTS

127-134 S. Isai Amutha
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INFLUENCE OF TELEVISION VIEWING AND EFFECT OF PARENTAL TELEVISION MEDIATION ON VIOLENCE BEHAVIOUR CHANGES ON CHILDREN

135-144 Dr. S. Nelsonmandela , Dr. G. Balasubramania Raja
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MEDIATING TAMIL TELEVISION CHANNELS: CONNECTING PARENTS MEDIATION STRATEGIES AND TV CHANNELS LITERACY

145-154 Dr. T. K. Saravana Kumar
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TROLL AND FAKE IDENTITY: UNCONTROLLABLE FANTASY OF WEB

155-162 Rakesh V Talikoti
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A STUDY ON THE USAGE PATTERN OF FACEBOOK AMONG THE MALE AND THE FEMALE TEENAGERS IN MADURAI

163-174 N.L.G. Sibi , Dr.Jenefa
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MEMES AS A NATURAL LANGUAGE OF MILLENNIAL; A STUDY ON IMPACT OF MEMES AMONG THE MILLENNIAL

175-182 Dr. Vagdevi H S
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MEMES THE TOOL TO CREATE AND REFLECT PUBLIC OPINION IN SOCIAL MEDIA: A STUDY ON MEME ABOUT KOODANKULAM NUCULER WASTE DISPOSAL PROJECT

183-190 K. Manikkam , Dr. G. Balasubramania Raja
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SOCIAL MEDIA AND ITS INFLUENCE IN DEMOCRACY DURING ELECTIONS IN INDIA: A STUDY ON THE GENERAL ELECTION CAMPAIGNS OF 2014 AND 2019

191-198 Dr. S. Shrinidhi , Ms. S. Janasri
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EXPLORING USER-GENERATED CONTENT AS A RESPONSE FOR GST IMAGES IN WEB 2.0

199-222 Ruby. D , Dr. Sunitha Kuppuswamy
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A STUDY ON PUBLIC PREFERENCE BETWEEN PRINT AND ONLINE NEWS MEDIA

223-234 VigneshKanna S , Mangaiyarkarasi J
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IMPACT OF ADVERTISING ON PURCHASE INTENTION OF FMCG PRODUCTS AMONG MILLENNIALS IN CHENNAI

235-242 R. Raghuram
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WHATSAPP AS THE LEARNING PLATFORM AMONG RURAL STUDENTS: A CASE STUDY

243-248 Dr. S. Hemamalini , R. Kanimozhi
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MOBILE APPLICATIONS: GAME CHANGER FOR EMPOWERING RURAL WOMEN ENTREPRENEURS IN TAMIL NADU

249-256 S. Irvin Mary , Dr. Deepa Viswam. V. V
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A STUDY ON SOCIABILITY INFLUENCE ON SOCIAL MEDIA USE AND MOTIVATION ON WHATSAPP AMONG UNDERGRADUATE IN THIRUVALLUR DISTRICT,TAMILNADU

257-264 R. Srinivasan , Dr. V. IlamParithi
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A STUDY ON HUMAN PSYCHOLOGY AND MOBILE GAMING ADDICTION AMONG YOUNG ADULT LEARNERS

265-268 B.Senthil Kumar
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THE ROLE OF INTERNET IN PROVIDING EFFECTIVE E-SERVICES TO THE CITIZENS: FOCUS ON DIGITAL INDIA

269-274 Usha Nandini.S , VR. Ranganayaki
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NEW MEDIA AND WOMEN EMPOWERMENT: A CASE STUDY ON SEWA

275-282 Dr. K. Lokeswari , Aiswariya S S , S. R. Ravikumar
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COMMUNITY RADIO: CHANGING ROLES AND INNOVATIONS IN COASTAL COMMUNICATION

283-292 Sharmila Christy. S , Archana. N
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A STUDY ON THE INFLUENCE OF OBESITY RELATED TAMIL NEWSPAPER ARTICLES INDUCING HEALTH BEHAVIOURAL CHANGE

293-310 S. Shanmuga Nathan , Dr. S. Arulchelvan
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HEALTH INFORMATION SEEKING BEHAVIOR IN NEW MEDIA THROUGH SOURCE OF PERCEIVED EXPERTISE AND HOMOPHLIY AMONG COLLEGE STUDENTS IN CHENNAI

311-318 M. Vaageessan , Dr. S. Arulchelvan
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A CLICK AWAY: INTERNET HEALTH INFORMATION SEEKING PATTERN AMONG YOUNGSTER

319-326 Rachel Jacob
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ROLE OF MEDIA IN FOOD CULTURE – SPECIAL REFERENCE TO BURMA FOOD IN CHENNAI

327-334 Yazhini M, Yazhini M, Salai Tamilarasan. S
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COKE- COLONIZATION AND POPULAR CULTURE

335-342 Dr. Shrinidhi S, Sherin Mary Koshy
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NEWSPAPER’S FRAMING AND COVERAGE ON THE PASSAGE OF CAA AND ITS AFTERMATH

343-348 Mr. M. Shriram , Dr. S. Arulchelvan
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CONTENT ANALYSIS OF THE COVERAGE OF CITIZENSHIP AMENDMENT ACT, 2019 IN TWO NATIONAL DAILIES IN INDIA

349-358 Dr. P. V. Sangeetha , Rachel Jacob
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MEDIA COVERAGE OF DRUG ABUSE AMONG CHENNAI

359-364 M. Yazhini
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A STUDY ON PORTRAYAL OF DOMINEERING WOMEN CHARACTERS IN BALU MAHENDRA’S TAMIL FILMS

365-370 Dr. Rajesh. R
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A COMPARATIVE STUDY ON THE AWARENESS OF LESBIAN AND GAY AMONG YOUNGSTERS AND ADULTS THROUGH SOCIAL MEDIA

371-376 Ansu Elsa Joy
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