National Level Multidisciplinary Conference on Business and Humanities – Opportunities and Challenges

 

Organised by Department of Commerce & Management and Humanities, ST Pauls College, Bangalore on 19th February 2020

 

Conference Committee

CONVENER

Dr. V. Babu

 

CO-CONVENER

Sr. Nirmala Joyce

Ms. Savitha

Published: Mar 30, 2020

Articles

A Conceptual Study on Neuromarketing and its Implications on Customers

1-8 Jayashree K , Vibha V Rao
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A conceptual study on the need of digital marketing on consumer buying behavior with special reference to durable and non-durable goods in India

9-16 Kanishka K
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A Study on Behavioral Finance of Micro Investors of Teaching Fraternity in Private Colleges with Reference to Bangalore City

17-21 Eshwari B, Dr. A. Megala
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A Study on Impact of Educational Service Marketing by Business Schools on Students

22-29 Prithwiraj Das
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A Study on Role of Commercial Banks in Women Entrepreneurship Development

30-38 Savitha S , Bhagya H R
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A study on social media marketing and its impact on consumer buying behavior with special reference to youths

39-45 Prabhakar K, Mohammed Umair
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study A on the growth of health insurance in India – Analysis of premium collection under various schemes

46-52 Dr. Babu V
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Bridging the Skill Gaps of Engineering Students in India

53-56 GVG Yugandhar1, Dr. Manoranjan Kalita, Dr. Anjali Karmakar Ghatowar
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Employable Education for Arts Students in India

57-60 GVG Yugandhar, Dr. Manoranjan Kalita, Dr. Anjali Karmakar Ghatowar
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Enhancing Organizational Sustaiability Through Green HR

61-67 Kalpana B S, Dr Shivalingappa B P, Manoj H R
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Green Banking Initiative Towards Envirnment Protection

68-71 Prof. Neelima B Nimbhorkar, Chandrakala R, Divya K
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Media and Social Development

72-76 Dr. Mahesha D
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Patanjali’s Strategy for Sustainable Development

77-84 Neelima B Nimbhorkar, Mubeen Taj
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Role of HR Analytics as A Strategic Tool in it Organizations HR Analytics Framework

85-89 K. M. Vinay Kumar
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Role of Micro Finance – An Overview with Special Reference to Karnataka

90-92 Priya, Dr. K. Subashini
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Role of Social Media, Its Increased Adoption and Usage Among Brands: A Business to Business (B2B) Perspective

93-104 Prof Vinay Rao B.N, Dr Badrinath M.N, Prof Venkatesh Shastry
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The Challenges and Effectiveness of Managing of Industrial Relations Environment in Indian Industries: Qualitative Discussion

105-111 Mohan VT, Dr. BP Shivalingappa , Chennamma S Halse
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